March 18, 2009 SxSW Share Loading… Bet You'll Also Like Content UpgradeI’m giving the site a bit of a facelift since it’s been nearly 4 years since I first rolled this out. Since I’m not technically savvy enough to… Allstate.com ContentA simple content re-architecture brought 100+ existing keyword rich articles that were invisible to search engines to within 2 clicks of the homepage. Go to Allstate.com Project Objective…