|Before our team redesigned the quote & buy tool, Allstate sold under 250 policies online each quarter. Now they sell hundreds a day in just 30 states.
Their initial learning showed that people valued price, but even more than that they valued reliability and convenience. By streamlining the front- and back-end of their antiquated quoting app, they hoped to not only become competitive, but leap frog their rivals in online conversion.
Then we worked to optimize interactions at every step of the process, all while giving users the contextual help they needed to quickly get to a quote.
On the quote screen, a delicate balance of information, interaction and design was struck. After multiple rounds of usability testing, we landed on a design that gave users three prices, the ability to customize and easy to understand contextual definitions.
The success of the tool has kick-started other revenue generating projects and paved the way for the quote template to be leveraged across their other products.