Create your own company from scratch and claw your way up the corporate ladder – all on your lunch break.
Play the game
Project Objective
Get people engaged with the Oscar Mayer brand and drive sales of the new Deli Creations sandwich.
Strategy
Most people see Oscar Mayer as the bologna company – something that only kids would pack in [...]

Before our team redesigned the quote & buy tool, Allstate sold under 250 policies online each quarter. Now they sell hundreds a day in just 30 states.
Go to Allstate Personal Quote
Project Objective
Establish Allstate as a competitive online seller of auto insurance in a crowded marketplace.
Strategy
The Geicos, Progressives and Esurances of the world already had a [...]

This drive to quote app enjoys a 66% conversion rate, not including call center leads.
Go to Bumper to Bumper Basics
Project Objective
Drive educated, qualified leads to the online quote tool.
Strategy
Consumer research uncovered a “confidence gap” in the auto insurance shopping experience. Customers just didn’t feel good about their coverage, because they didn’t know what would happen [...]